Tanning Salon Marketing That Keeps Beds Busy (Safely)

📦 Package Cards & Price Menus

Best for: increasing average order value.

• Layout: 5 / 10 / 20 sessions; show per-minute value.
• Safety line: add “24 hours between sessions”.
• Format: A5 flyers or folded leaflets.

🎯 Loyalty Cards

Best for: building routine & retention.

• Mechanics: stamps or minutes-bank (e.g., buy 60, get 10 free).
• Remind: next visit target on card.

📅 Appointment Cards

Best for: fewer no-shows.

• Use: write next date/time at the counter.
• Design: fields for bed, minutes, date/time, reminder.

🛡️ Safety & Skin-Type Guides

Best for: trust & compliance.

• Include: Fitzpatrick types, eye protection, spacing sessions.
• Placement: reception + changing area.

🪟 Window Vinyls

Best for: footfall & clarity.

• Keep it clean: hours, packages, phone/QR, one seasonal promo.

🚶 Pavement A-Boards

Best for: catching passers-by.

• Message: 5–7 words + arrow (e.g., “Tanning Packages Today →”).

🎁 Gift Vouchers

Best for: new customer acquisition.

• Occasions: birthdays, pre-holiday, Christmas.

🔖 Stickers & Aftercare

Best for: extending tan life.

• Tips: moisturise daily; avoid exfoliation 24–48h.

🖼️ Posters

Best for: highlighting promos & safety.

• Placement: reception & waiting area; one message per poster.

Make Packages Obvious

Show 3 clear options at reception and on your window. One wins.

Rebook at the Counter

Fill the appointment card before payment to set the next visit.

Lead With Safety

Add a one-line safety note on menus and posters to build trust.