Case Study: Helping Heswall Hair Salon Make Connections with Custom Business Cards
Our Client: Nicky Blake
Nicky’s Salon is a trendy hair salon located in Heswall, Wirral owned and operated by stylist Nicky for over 5 years.
The Challenge: Nicky wanted to order new business cards to represent her updated salon branding and make it easier for new clients visiting her shop to take her contact information. She aimed to print 500 cards cost-effectively. However, she did not have a print-ready business card design file and required the artwork to be recreated from her existing salon logo image.
Our Solution: Consulted with Nicky on the precise dimensions, paper type, colours, finishes and quantity for the business card order based on her budget and goals.
Redesigned her logo into a professional business card layout adding the salon name, address, phone number, website, and social media handles.
Sent Nicky a digital proof to review and make any edits until she approved the business card design, ensuring it accurately represented her brand.
Printed 500 of her custom business cards on thick 400 gsm matte stock showcasing her logo in vibrant colour.
Delivered the order within 48 hours for Nicky to start handing out immediately to new customers.
Results: Nicky was thrilled with the swift turnaround and quality of her new salon business cards, mentioning: “The team at Now Print took my concept and brought it to life perfectly in business card form. The colors pop and the thick cardstock makes it feel so professional. I’m excited to have these to give out to all my new visitors and watch my client base grow!” She is now prominently displaying her cards at the salon’s front desk and reception area to spur walk-in appointments. Within 1 month Nicky reported a 10% increase in new customer appointments and she attributes that directly to being able to effectively share her contact information on branded, high-quality business cards.
By delivering an affordable, efficient business card printing solution combined with custom design services, we empowered this passionate small business owner to make more connections and boost her salon visibility within the vibrant Wirral community. Offering both printing and creative solutions for clients provides serious value.
