Ways to Market Your Wirral Hair Salon Using Print Materials

If you’re a hair salon owner in Wirral looking for marketing ideas, leveraging printed materials is an impactful and affordable option. From business cards and brochures to posters and loyalty cards, print advertising offers variety. When strategically designed and distributed, printed collateral can help promote your services, and offers and reinforce your branding across the community. Here are some of the top print products to consider using to market your Wirral hair salon:

Business Cards Having professional business cards with your salon’s name, logo, address, phone number and website is a must. These serve as helpful little advertisements customers can take to remember and refer you. Look to local printers like Now Print Wirral to create stylish designs.

Appointment Reminder Cards Print booking reminder cards your reception staff can fill out with upcoming appointment dates/times and the assigned stylist. Mailing or giving these to clients helps reduce no-shows.

Loyalty Cards & Reward Programs Encourage repeat visits by printing punch cards or stampable loyalty cards that offer a free haircut, blowout or treatment after a certain number of visits or spent amount. These create return incentives.

Coupons
Print coupons, promo codes and special discount cards to use for promotions like 20% off colouring services or 15% off a perm. Include expiration dates to encourage quick redemption.

Gift Certificates Gift certificates make for great presents clients can buy for friends and family to use at your salon. Offer certificates in preset amounts that can go toward any services.

Brochures Have beautiful professionally printed brochures with full details on all the hair services you provide, pricing, bios on your stylists, and photos of your salon. Place stacks in waiting areas.

Posters & Window Stickers
Display large printed posters showcasing new products like shampoos or styling tools. Seasonal promotions can be featured too using festive designs around events and holidays to draw interest. Don’t forget to brand your storefront windows with printed decals or stickers containing your logo, outlet name and phone number.

So leverage local Wirral printers like Now Print for producing your hair salon’s printing needs and use these materials to effectively market across the community.