Print Design Tips for Wirral Businesses
Whether you’re running a café in Heswall, a salon in Birkenhead, or a trades business in Wallasey, great design can make a huge difference to your print materials. At Now Print, we work with hundreds of Wirral businesses every year to bring their ideas to life — from business cards to banners, flyers to folded leaflets.
Here are our top print design tips to help your business stand out locally.
🎯 1. Know Your Audience – and Your Location
Think about who you’re designing for and where you’re based. A flyer promoting a family fun day in West Kirby will need a different feel to a professional brochure for a solicitor in Bebington.
Tip: Use Wirral-based language, landmarks or events if relevant. This local connection builds trust and recognition.
🎨 2. Keep It Clean and Clear
Less is often more when it comes to design. Make sure your message is easy to read at a glance, especially for items like:
Flyers
Roller banners
Avoid: Too much text, cluttered layouts, or hard-to-read fonts.
Do: Use headings, bullet points, and plenty of white space.
🖼️ 3. Use High-Quality Images (Especially for Local Spots!)
If you’re including photos — whether of your products, team, or location — make sure they’re sharp, well-lit, and print-ready.
Idea: Use photos from your actual Wirral location or events. For example:
A salon team photo outside your shopfront in Hoylake
A market stall in New Brighton
A behind-the-scenes shot of your café in Greasby
It adds authenticity and connects with local customers.
🧾 4. Match Your Brand Across All Print
From your business cards to your loyalty cards, menus, and posters — consistency is key. Use the same colours, fonts, and logo to reinforce your brand.
At Now Print, we offer full design support to help you create matching print materials, whether you’re starting from scratch or refreshing your look.
📐 5. Always Allow for Bleed and Safe Zones
Technical, but important! When setting up artwork:
Add a 3mm bleed to all sides
Keep key text and images at least 4mm from the edge
If you’re unsure, don’t worry — we check all artwork to make sure it’s print-ready before going to press.
📣 6. Think About Where Your Print Will Be Seen
Design your materials for the setting they’ll be used in:
A roller banner at a Wirral expo needs big, bold headings visible from a distance
A flyer on a reception desk needs clear contact info and a strong call to action
A poster in a window should use bright colours and simple messaging
💬 7. Add a Clear Call to Action
What do you want people to do when they see your print?
Visit your website
Call your number
Drop in for a special offer
Make sure this is obvious — and if it’s a local address or phone number, that’s even better for trust.
Ready to Elevate Your Print?
At Now Print, we help Wirral businesses bring their ideas to life with professional design, fast turnaround and personal service. Whether you’ve got your artwork ready or need a hand with layout and branding, we’re here to help.
✅ Expert design advice
✅ Fast turnaround
✅ Free UK delivery
✅ Based right here in Wirral
📞 Get in touch today:
📧 hello@nowprinting.co.uk
📞 0151 324 5556